Research on Fonts

Fonts!

A design for a set of characters. A font is the combination of typeface and other qualities, such as size, pitch, and spacing. For example, Times Roman is a typeface that defines the shape of each character. Within Times Roman, however, there are many fonts to choose from — different sizes, italic, bold, and so on.

After carrying out research into Fonts, I understood that fonts are important when it comes to deciding which font to use for a specific purpose. Especially because I will have to choose a font for my final film poster design very soon, I learnt that different fonts convey a different theme. Having a font that doesn’t particularly work well with the film posters nature or what’s actually written in the text makes the film poster ineffective and could drive the potential audience away from watching your film.

Purpose
The purpose of a text may be to either give a certain impression or target a specific audience. The choice of font should have a good combination of both legitbility and readability, while remaining appropriate for the audience and the message the text gives. Each aspect of the text should be taken into consideration as its easy to get carried away and give the wrong impression to the audience.

Legibility
Legibility refers to the design of the typeface, as in the width of the strokes. It is easy to tell one letter form from another in a legible typeface. You need to design a specific, overall legibility based on the function of the text.

Tips:
– Choose Fonts with conventional letter forms.
– Choose Fonts with generous spacing.
– Choose Font with a tall x-height.

Readability
Readability is the dynamic interaction of the type style, size, tracking, leading, color and other properties all combined into one overall impression.

Tips:
– Choose typefaces that were designed for the purpose
– Align text to “right ragged” for comfortable word spacing online to avoid “rivers”.
– Make sure your line height is greater than the point size of your typeface for multi-line texts.

Quick tip about Personal Choice:

“Trust your gut but make sure you can quantify, in typographic terms, aspects of your choice so that you can defend your design decisions armed with intelligent answers. Come up with your type selection quality scale. You might want to consider creating your personal check list with type selection details which you can then consider and apply in your typographic choices. This would help quantify your decisions and make them comparable.”

“Picking typefaces requires a combination of understanding and intuition, and — as with any skill — demands practice. With all the different fonts we have access to nowadays, it’s easy to forget that there’s nothing like a classic typeface used well by somebody who knows how to use it.”

“Some of the best type advice I ever received came early on from my first typography teacher: pick one typeface you like and use it over and over for months to the exclusion of all others. While this kind of exercise can feel constraining at times, it can also serve as a useful reminder that the quantity of available choices in the internet age is no substitute for quality.”

Source: http://www.smashingmagazine.com/2011/03/24/how-to-choose-a-typeface/

Common Fonts used for Film Posters:

Watching many Youtube videos and researching on Google, a font called ‘SteelTongs‘ was very common in my findings. Its a typical font that is generally used in order to create the credits that we all well and know and see at the bottom of film posters, this font is a font that I am intending on using for my final film poster, it’ll mean I wouldn’t have to resize specific names and roles into a format to match how it looks on Hollywood film posters manually, saving me a lot of time and effort.

Source: http://filmfaculty.com/filmfont/

Another font I found was a Font called ‘SF Movie Poster Bold‘, this font seem to be used a lot for film poster titles. This is a font that may be of use for me for the creation of my final posters title. The reason as to why I like this font is because of the spread between each letter, each individual letter is clearly noticeable, the depth in each letter of the font is enough for me to be able to choose a colour.

Researching further into Font, I discovered that many film companies produce their own ‘letterforms’, and use them solely for their own distribution processes.

Here are some examples:

Interstellar (Warner Bros. Pictures, 2014).
Font: Linotype Didot                                                                                                                                  

The text used for the film Interstellar is very thin, this gives the impression to the audience that the font could be related to the tagline of ‘DON’T TRUST ANYONE’ which tells the audience that the film is based primarily on trust, the thinness of the text could signify the lack of trust perhaps in the characters, The text chosen by the film poster designers is very important, as Linotype Didot helped portray a thought from just the text for the title its clear to say that text is crucial to help make the film poster more appealing and effective to the audience.

The Hunger Games: Mockingjay (Lionsgate, 2014).
Font: Bank Gothic

The Hunger Games is a part of a Trilogy. The font remains the same throughout the entire collection. For collections, having the same font for all films is crucial, changing up the font may be done to give a different impression, perhaps a twist. But generally they keep the same font to maintain consistency and to keep hold of the audience they currently have. Bank Gothic is the font used, this font is a very interesting font as it consists of a 3D effect for each and every letter, this may be to portray the collection and the depth could mean that there are other films prior to Mockingjay.

Fonts for my Final Poster:

It’ll be a tough choice as to which fonts I will be using for my final poster, but I have made up my mind. Considering I aim to heavily evolve my final poster around a thriller genre, alongside the morale of innocence bearing in mind for the selection of fonts.
SteelTongs‘ will certainly be a font used in my final film poster, the font will be used in the creation for the credits of my film poster, Steeltongs is commonly used by many well established media conglomerates such as Warner Bros and 21st Centuary Fox. The steeltongs font seems incredibly good and efficient and creates a very good looking credits on the film poster, resulting in the film poster looking very well structured and thought through.
SF Movie Poster Bold’ will also be used for my final film poster, It’ll be used for the creation of the title ‘Snowflake’, the font SF Movie Poster Bold will provide the title to be portrayed as a sleek. Ice blue is a colour I have in mind for the font, the choice is mainly due to the coloured theme of ‘Snowflake’ as it would be appropriate.

Source: http://www.linotype.com/7903/currentmovies.html

Source: http://www.dafont.com/sf-movie-poster.font

Source: http://www.webopedia.com/TERM/F/font.html

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3 comments

  1. This is a great post and I am pleased to see you giving so much thought to this key area of the poster design and look. However sadly you don’t feature actual font styles to pin your comments on. Go back and add some into the post including your final choices.
    Do film posters usually rely on just one font? Have a look and think on…

    Like

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